ART DIRECTOR BASED IN SYDNEY, AUSTRALIA.

I bring over a decade of experience across advertising, brand and image-making. My background spans photography, production, publishing and design, shaping a highly visual, craft-led approach to creative work. I work from early concept and campaign thinking through to art direction and execution across film, photography, OOH, digital and social.

I’m currently an Art Director at independent creative agency The General Store, developing integrated campaigns across travel, lifestyle, retail and culture. Previously, I worked in-house at Australian body care brand LEIF and as Photo Editor of Harper’s BAZAAR AU/NZ.

I’m drawn to strong ideas, beautiful execution and work that feels considered, relevant and visually distinctive.