simple pleasures

The brand identity for Casa Dimenticalo is based on the concept of simple pleasures.

I wanted the visual assets to stand apart from a traditional approach to hotel branding, instead using considered still-life imagery to capture an overall feeling of the nostalgia and richness of a slow, holiday life - particularly in Italy!

The headings and taglines are written in my own handwriting, adding to an overall tone of voice that feels effortless, authentic and welcoming.